MOLLA JASIMUDDIN,
Strengthening ties with Eastern India’s travel trade through immersive destination experiences, strategic partnerships, and curated business engagements.
Madhya Pradesh Tourism Board has marked its presence at TTF 2026, Kolkata, being held from 10–12 July 2026, showcasing the state’s diverse tourism offerings to travel curators, tour operators, industry stakeholders, and media professionals. The three-day travel fair provides an ideal platform for focused B2B engagements, enabling the Board to present Madhya Pradesh’s rich portfolio of heritage, wildlife, spiritual, cultural, and experiential tourism to Eastern India’s travel trade, which continues to seek authentic and immersive travel experiences.
Stepping up its outreach to the Eastern India market ahead of the festive and winter travel season, the Madhya Pradesh Tourism Board is showcasing the state’s diverse tourism offerings to travel trade professionals, media, and industry stakeholders at TTF 2026, Kolkata. Through curated business meetings, destination presentations, and strategic networking, the Board is highlighting Madhya Pradesh as a preferred destination for experiential, cultural, wildlife, heritage, and spiritual tourism, while fostering new partnerships to boost tourist arrivals from the region.
MESSAGE TO THE TRAVEL COMMUNITY
Madhya Pradesh invites the Eastern India l travel fraternity to explore, collaborate, and co-create exceptional travel experiences that resonate with modern global travelers.
Dr. Ilayaraja T., IAS, Secretary to the Hon’ble Chief Minister, Secretary (Tourism), Government of Madhya Pradesh & Managing Director, Madhya Pradesh Tourism Board, said, “TTF Kolkata provides an important platform to strengthen our engagement with one of India’s most dynamic travel markets. Through meaningful interactions with travel trade partners and industry stakeholders, we aim to showcase the remarkable diversity of Madhya Pradesh, from its UNESCO World Heritage Sites and thriving wildlife to its spiritual circuits, living traditions, and immersive experiences. We are confident these engagements will foster lasting partnerships and encourage more travellers from Eastern India and beyond to explore the Heart of India.”
KEY HIGHLIGHTS
Festive & Winter Holiday Focus: Launching targeted campaigns for Durga Puja, Diwali, and winter vacationers.
Unmatched Wildlife Tourism: Showcasing premier national parks including Kanha, Bandhavgarh, and Pench.
Cultural & Heritage Splendour: Highlighting UNESCO World Heritage Sites like Khajuraho, Sanchi, and Bhimbetka.
Craft Villages: Highlighting Chanderi and Maheshwar for textile tourism.
Holy Circuits: Showcasing Ujjain (Mahakal Lok) and Omkareshwar spiritual corridors.
Adventure Festivals: Promoting the upcoming Jal Mahotsav at Hanuwantiya islands.
Heritage Festivals: Featuring the grand Mandu Festival and Khajuraho Dance Festival.
Eco-Tourism Camps: Presenting new riverfront glamping sites near Orchha.
B2B Networking: Holding exclusive interactions with travel agents, tour operators, and media representatives to foster fresh partnerships. The first days of the event are dedicated exclusively to trade visitors (B2B), providing an ideal corporate ecosystem for network expansion, while general visitors can explore holiday plans later in the schedule
This participation builds on Madhya Pradesh’s recent tourism milestones. The state has recorded over 14 crore tourist arrivals, reflecting strong growth and reinforcing its position among India’s leading tourism destinations. Connectivity has been strengthened through initiatives such as PM Shri Air Tourism and Helicopter Services, improving access to key destinations. The expansion of homestay tourism has further encouraged community participation and promoted immersive rural experiences.
On the global stage, Madhya Pradesh Tourism has received multiple national and international recognitions for excellence in tourism promotion, heritage conservation, and destination development. The state has also witnessed strong investment momentum, with substantial proposals received across tourism platforms, contributing to infrastructure development and diversified tourism offerings.
Reinforcing its identity as the “Heart of India,” Madhya Pradesh continues to expand its tourism landscape through new destinations and enhanced visitor experiences. Among emerging attractions, the Navagraha Mandir in Dabra is gaining prominence as a spiritual centre, adding to the state’s growing portfolio of pilgrimage destinations. The state’s rich heritage is anchored by UNESCO World Heritage Sites such as the Bhimbetka Rock Shelters, Sanchi Stupa, and the Khajuraho Group of Monuments. Spiritual tourism continues to draw visitors to destinations like Mahakal Lok in Ujjain, Omkareshwar, Orchha and Salkanpur.
Madhya Pradesh’s natural landscapes and biodiversity remain central to its tourism appeal. With expansive forest cover and renowned national parks, the state offers immersive wildlife experiences for enthusiasts and photographers. Adventure tourism is also gaining traction, with destinations such as Pachmarhi and Bhedaghat offering activities including trekking, rock climbing, and river-based experiences.
Complementing these offerings is a vibrant calendar of events and festivals, including Mandu Utsav, Gandhi Sagar Forest Retreat, and Jal Mahotsav, which showcase the state’s cultural richness and promote experiential tourism. Participation at TRES 2026 reflects Madhya Pradesh Tourism’s continued efforts to strengthen its position as a preferred global travel destination. With its seamless blend of heritage, spirituality, nature, and culture, the state offers immersive and memorable journeys for travelers from across the world.
WHY INTERNATIONAL TRAVELERS ARE CHOOSING MADHYA PRADESH
UNESCO World Heritage Sites – Khajuraho, Sanchi, Bhimbetka Wildlife & Safaris – Kanha, Bandhavgarh, Pench & Satpura National Parks Spiritual & Cultural Circuits – Ujjain, Omkareshwar, Maheshwar Rural & Experiential Tourism – Authentic village stays and craft trails Luxury & Heritage Hospitality – Palace stays and curated experiences
Madhya Pradesh offers a rare blend of untouched beauty, immersive culture, and sustainable tourism experiences, making it highly attractive for global travelers seeking deeper connections with India.
BUILDING PARTNERSHIPS
Through TTF, Madhya Pradesh Tourism actively engaged with domestic tour operators, DMCs, and travel designers, opening doors for strategic collaborations and long-term partnerships.
The focus remains on: Developing customized itineraries for global markets Enhancing international connectivity and accessibility Promoting sustainable and responsible tourism practices
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